Titleist DT TruSoft Golf BallsPlayer Benefits
- Our softest compression feel
- Impressive distance on full shots
- Advanced aerodynamics for consistent flight
- Short game playability
- Trusted quality and consistency
The Titleist brand started with a vision – and an x-ray. The Titleist success story began one Sunday in 1930, when Phil Young, a dedicated amateur golfer and owner of a precision molded rubber company, missed a well-stroked putt in a match with his friend, who was head of the x-ray department at a local hospital.
Convinced that the ball itself was at fault, Young and his opponent went to the hospital, x-rayed the golf ball in question and found that its core was, in fact, off-centre.
With his discovery, Phil Young persuaded Fred Bommer, a fellow MIT graduate, rubber specialist and avid golfer, to head up the Acushnet Golf Division. They set out to develop the highest quality and best performing golf ball in the world; one that would be uniform and consistent in quality, ball after ball.
It took Young and Bommer three painstaking years to perfect the first Titleist golf ball, but when it was ready in 1935, it could truthfully be introduced to club professionals and golfers as the best ball ever made. Applying a lesson well learned, Young implemented a process check that is still in practice today: every Titleist golf ball is x-rayed.
The Titleist Golf Ball R&D team, driven by a commitment to continuous improvement and innovation, is made up of chemists, physicists, mathematicians, computer scientists, engineers and technicians, as well as PGA Professionals and turf management specialists. Due to their work, Titleist owns the industry’s largest portfolio of golf ball intellectual property with more than 1,000 patents.